Storytelling that makes a difference.
I develop stories that inspire people to act and to care. Through deep listening and with passionate curiosity, I help others find the themes and messages that will resonate with their audience.
Directing content across a wide variety of media, I ensure that stories are told in a consistent and compelling way. I love leading creative teams to develop narratives that connect with audiences and get results.
I’ve been inspired by the power of story for as long as I can remember. I have always wanted to understand why the world is the way it is, and how it became that way. That fascination led me to study history — the true story of men and women and the ways they shaped civilization. And then it led me to become a journalist, so that I could write that first draft of history myself.
Working at newspapers around the Midwest, I was elated when my editorials and articles made an impact. They emboldened citizens to challenge their elected officials, fight a proposed hazardous waste facility and rediscover local businesses. The Associated Press called my work “an example of the difference a committed reporter can make in a community,” and I was humbled to see, over and over again, that stories matter.
After half a decade in the news business, I realized I wanted to apply my storytelling skills in a purposeful way — to build the brand of an organization I believed in. I returned to my alma mater, Northwestern University, where I had earned my master's degree at the Medill School of Journalism. At Northwestern I have held many editorial roles, from staff writer and publications director at the Kellogg School of Management to alumni magazine and homepage editor at the Weinberg College of Arts and Sciences. I have won numerous awards for my work, both as a writer and as an editor.
As I have developed video packages, editing magazines, writing features and profiles or producing marketing communication pieces, I have seen firsthand how powerful stories build and sustain a brand community. I have had the pleasure of telling many of these stories myself, and of mentoring others in the art of doing so.
Everyone and every organization has a story to tell. When these stories are told well, they strike something deep within the human spirit. My goal is find and share those stories, in ways that build community, move others and inspire change.